Superpower: breakdown, review, and alternatives

Superpower now lists a $349 per year standard price for its membership, with some public Labor Day promotions showing $299 instead.¹ Membership now includes two blood draws per year covering 150+ biomarkers across a baseline plus re-test, along with a personalized protocol, 24/7 care-team messaging, biological-age tracking, and a marketplace for add-on diagnostics, supplements, and prescriptions.

I evaluated Superpower in detail, reviewing their published biomarker list and pricing against the competitors I've personally tested (Function Health, Quest, and Empirical Health). Superpower's coverage is particularly strong in hormone panels, metabolic health, and basic comprehensive screening. The Advanced Panel upgrade brings gold-standard cardiovascular markers like Lp(a) and particle size measurements. The basic plan already includes ApoB.

Here's what I think Superpower does well: the web and iPhone apps are polished, it now imports prior labs and wearable data, and the overall experience still feels more consumer-friendly than most competitors. At the new standard $349 price, though, it is only modestly cheaper than Function Health ($365) and no longer the category's clear budget option.

Where I think Superpower could improve: the included re-test is less explicitly documented than Function's 100+ baseline plus 60+ follow-up model. The native app is still iPhone-only as of September 2026, though Android users can use the web dashboard.

Below I break down who founded Superpower, what's included in the panel, Superpower's pricing and core membership vs Advanced Panel, the web app, reviews, and how Superpower compares to Function Health and other alternatives.

Best for: People who like a polished health app and want broad preventive testing without going all the way up to Function on price.

Who founded Superpower Health?

Superpower was founded in 2023 by Jacob Peters (CEO), Max Marchione, and Kevin Unkrich (CTO). The trio started the company after personal frustrations with the traditional healthcare system. Max Marchione, originally from Sydney, was previously involved in the Australian startup scene, co-founding the Next Chapter community for young founders and the affiliated Ultraviolet Ventures syndicate.

The company is headquartered in San Francisco and employs around 80 people, about a third of whom are Australian.

Superpower funding and investors

Superpower has raised $51 million in total funding across two rounds:

• Pre-Seed (May 2024): $4 million led by Susa Ventures, with participation from Long Journey Ventures, Family Fund, and Atman VC.
• Series A (April 2025): $30 million led by Forerunner, valuing the company at over $300 million. Participants included Day One Ventures, Susa Ventures, Bond Capital, and Winklevoss Capital.

Notable angel investors include Cameron and Tyler Winklevoss, Balaji Srinivasan, Scott and Cyan Banister, and Evan Moore (DoorDash co-founder). Celebrity backers include Vanessa Hudgens, Steve Aoki, Logan Paul, and NBA star Giannis Antetokounmpo.

Detailed breakdown of Superpower

Superpower pricing

Superpower's current standard price is $349 per year for the core membership, though some public Labor Day pages are currently showing $299 instead.² That still leaves it competitive, but it no longer stands out as a dramatically cheaper alternative to Function.

At $349, Superpower sits much closer to Function Health ($365) and WHOOP Advanced Labs ($349) than it did at the old $199 founding price. The membership now includes two blood draws per year and 150+ biomarkers annually across a baseline plus re-test, covering heart health, liver, kidney, thyroid, hormones, metabolic health, nutrients, and inflammation.

The pricing is straightforward with no hidden fees. Like most direct-to-consumer blood testing services, Superpower operates outside the insurance system, but HSA/FSA funds can be used to cover the cost.

Superpower core membership vs advanced panel

The Core Membership (now $349/year at the standard rate) includes a baseline test plus re-test, marketed as 150+ biomarkers annually with reported biomarkers and calculated metrics spanning lipid markers with ApoB, metabolic markers, liver and kidney function, thyroid, key hormones, and inflammation markers. For most people, this is a solid foundation.

Superpower also sells an Advanced Panel upgrade with roughly 20 additional markers, including Lp(a), LDL particle number and size, fasting insulin, IGF-1, thyroid antibodies, homocysteine, and ESR. Its checkout and landing pages vary, so confirm the add-on price shown to you.

Superpower's web app and iPhone app

Superpower's web app is polished and well-designed. The interface makes it easy to view your results and understand what they mean. The iPhone app arrived in January 2026 and carries a 4.9 average across about 1,000 ratings. There's still no Android app. The home screen leads with a superpower score out of 100 and a biological age rather than your marker list, and the app includes a Concierge chatbot plus a marketplace for tests, supplements, and prescriptions. I've screenshotted both apps screen by screen on the Function vs Superpower comparison.

Reviews of Superpower

Superpower is a newer player in the space, so there are fewer reviews compared to established competitors like Function Health or InsideTracker. Early feedback has been generally positive regarding the app and overall experience, though the value proposition is less obvious now that the standard price is $349 instead of $199.

One concern that's come up is their AI-generated supplement recommendations, which can suggest $400+ worth of products per month. This can turn a $349 membership into a much larger annual commitment if you follow all the suggestions. Take the supplement recs with a grain of salt.

What practicing doctors say about the marketing

Superpower leans heavily on creator and influencer marketing, and some of it has bothered practicing physicians. In the r/FamilyMedicine community, primary care doctors pushed back on ads that rank a standard lipid panel as low value while presenting broad hormone testing as a priority. The reason the ads gave for testing more hormones was that hormones don't get tested enough today. There isn't much clinical evidence behind that reasoning.

I'd weigh the two differently. Lipid markers like ApoB, LDL, and Lp(a) have some of the strongest outcome data in preventive medicine, because cardiovascular disease is the leading cause of death. Broad hormone panels for people without symptoms aren't recommended by mainstream guidelines. How often a test currently gets ordered says little about whether you should order it. What counts is whether the result would change your care.

Reddit advertising controversy

In late 2025, a user on r/Biohackers reported that Superpower was running Meta ads using a doctored screenshot of their Reddit post. The ad edited the original text to make it sound like an endorsement of Superpower's $199 biomarker test, removing parts of what the user actually wrote.

The user clarified they had no beef with the company but found the practice "pretty suss," since they hadn't given permission for their username, post, or the subreddit to be used in advertising. The community reaction was harsh, with comments like "Never using them. Red flags galore." This kind of astroturfing is a red flag worth noting, even if the underlying product is decent.

Superpower competitors

Here's how Superpower stacks up against the main alternatives:

• Function Health ($365/year), 100+ markers initially plus a narrower mid-year retest. Better for people who value the included second draw.
• Empirical Health ($190/year), similar price point to Superpower with a solid core panel. Worth comparing biomarker-by-biomarker.
• InsideTracker ($499/year), more established with personalized action plans. Higher price but more hand-holding on what to do with results.
• Marek Health ($350+/year), popular in the fitness community, especially for hormone optimization.

Superpower's main advantage is now the product experience rather than a huge price gap. At the new $349 standard rate, the trade-off is less about headline savings and more about whether you prefer Superpower's app and optional upgrades over Function's included second draw or Empirical's physician access.

The trade-off is now less about testing cadence and more about panel breadth, app preferences, and how much weight you put on Function's more explicit follow-up panel versus Superpower's newer baseline-plus-retest model.