Vitals Vault: pricing, tiers, and review

Vitals Vault is a direct-to-consumer blood-testing platform with a pay-once model instead of an annual subscription. Three tiers: Essential at $99, Advanced at $199, and Max at $399. Each is a one-time purchase that includes the panel itself, a 90-page AI Clinical Report, biological-age scoring via PhenoAge, and ongoing access to an AI Health Assistant trained on your results.

The catalog goes well beyond the bundled tiers — Vitals Vault advertises a marketplace of 1,000+ individual lab tests and panels across 21 clinical categories, available in any U.S. state via 2,000+ Quest Diagnostics locations, with no membership, referral, or doctor's order required.

The Vitals Vault pricing model

The pay-once-keep-forever pricing is the headline differentiator. Function and Superpower both charge annually; if you skip a year, you lose access to the dashboard and report. Vitals Vault frames itself as the opposite: pay once, the report and AI assistant stay accessible indefinitely.

In practice, the trade-off is testing cadence. With Function or Superpower, the renewal price buys you another draw and another report. With Vitals Vault, a follow-up draw means buying a new panel — so if you test annually, the cumulative cost catches up to (or exceeds) the subscription model after a couple of years.

Vitals Vault tiers

  • Essential — $99. Entry-level panel. Covers cardiometabolic basics plus the Vitals Vault AI report. Good fit for someone who wants a one-time baseline.
  • Advanced — $199. Mid-tier. Adds advanced lipid markers (ApoB, Lp(a)), inflammation (hs-CRP), fasting insulin/HOMA-IR, broader thyroid (Free T3, Free T4, TPO antibodies), and nutrient panel.
  • Max — $399. Top tier. Full hormone panel, comprehensive vitamin/mineral coverage, stress markers, and the broadest AI report. Closest to a Function-level panel.

The above tier descriptions are inferred from public Vitals Vault marketing pages. Confirm against the latest biomarker library before quoting specific markers.

The Vitals Vault report and AI assistant

Each panel ships with a 90-page AI-generated clinical report. The Vitals Vault pitch is that the report analyzes every biomarker against functional optimal ranges — a tighter band than the lab's reference "normal" — and includes personalized nutrition, supplement, and lifestyle guidance. The AI Health Assistant lets you ask follow-up questions against your own data after the report drops.

The functional-ranges framing is shared with Function Health and the broader functional-medicine ecosystem. As with any AI-generated clinical content, the value depends on how grounded the recommendations are in your specific result patterns versus generic best-practice advice — worth evaluating once you have the report in hand.

Locations and logistics

Draws happen at Quest Diagnostics locations — over 2,000 sites nationwide. Vitals Vault books the appointment through their platform; you show up fasted, get the draw, and the results flow back to the Vitals Vault dashboard within a few business days. No doctor's order, no insurance interaction.

Vitals Vault vs Function Health

  • Pricing model — Vitals Vault is one-time; Function is $365/year. If you only want one comprehensive panel, Vitals Vault Max ($399) is comparable in cost without the renewal commitment.
  • Testing cadence — Function tests twice yearly (100+ then 60+ markers). Vitals Vault is on-demand — you decide when to retest, and pay again each time.
  • Catalog depth — Vitals Vault advertises a 1,000+ test marketplace, more than Function's fixed panel.
  • Brand and trust — Function has the much larger member base and a Mark Hyman / Andrew Huberman halo. Vitals Vault is newer and operating at smaller scale.

See Vitals Vault's own Function comparison page for their take — and weigh accordingly, since it's their own marketing.

Reviews and reception

Vitals Vault is a relatively new entrant — independent third-party reviews are still thin on the ground. The launch press positioned it as "the largest direct-to-consumer lab testing marketplace in the U.S." (per StreetInsider and Barchart). Treat that framing as marketing — the actual user reception will become clearer over the next few months as members run their first panels.

Vitals Vault alternatives

  • Function Health ($365/year) — the dominant subscription competitor.
  • Superpower ($199/year) — cheaper subscription, fewer biomarkers.
  • WHOOP Advanced Labs ($349/year) — best fit if you already wear a WHOOP.
  • InsideTracker ($589+/year) — more established, with personalized action plans.
  • Goodlabs (free with blood donation) — different model entirely.